Motivate Generosity
12600 Deerfield Parkway Alpharetta, GA 30004
Phone: (678) 353-3355

This is THE answer…

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Scott Keffer, the founder of The Donor Motivation Program, moved six different times growing up. As a result, specific neighborhoods don’t hold a huge place in his heart. Specific people do – friends, neighbors, classmates, but not neighborhoods.

Scott’s wife, Beth, on the other hand, grew up in the same small town area all her life. She, and her parents, watched it slowly fade.

The two of them raised their two children these last thirty-plus years in Pittsburgh, Pennsylvania.

Now, Scott knows what people mean when they talk about the community they grew up in and how they want to give back.  The answer to our community’s problems lies right here in our community. The federal government is not the answer… it can’t be.

Remind your donors that THEY are a part of the solution when they give time and money to charities in our community.  Donors AND charities are the answer to our community’s biggest problems.   

“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”

Martin Luther
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What Are Your Prints On?

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 You’ve heard it said, “You can’t take it with you. There are no U-Haul’s behind hearses.”

Yet, we forget the incredible legacy we can leave. We call them lifeprints.

Fingerprints are used to find out who was here when they are no longer here. If they identify you through fingerprints, it’s usually not a good thing.

Think about it in a positive sense: what would you like to leave your “lifeprints” on? The people, causes and institutions you care about deeply, right?

Consider the Swedish chemist who invented dynamite. In 1888, when his brother Ludvig died, a French newspaper mistakenly ran an obituary which called him the “merchant of death.” Not wanting to go down in history with those “lifeprints,” his Will created a foundation that would award prizes to “those who, during the preceding year, shall have conferred the greatest benefit on mankind.”

That’s Alfred Nobel’s “lifeprint.”

What’s yours?

Help your donors leave more and more “lifeprints” on the people, causes and institutions they care about deeply.   

“No act of kindness, however small, is ever wasted.”

Aesop
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Everyone Needs This

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One of the easiest gifts to give, and the most appreciated, is your praise.

An affirmation of a job well done. A hearty thanks for a gift given… time and energy invested. It is a gift… and a rare one indeed.

When was the last time you received this precious and valuable gift? When was the last time you gave it… to your spouse, your children and grandchildren, your colleagues, your donors?

This is one gift you can’t bankrupt yourself by giving away too much. The more you give your praise, the more people will be attracted to you.

However, you must cultivate the habit of giving praise.

Who can you give praise to today?

Right now!

Even the guy who parks your car or serves you coffee. Look for and reward a job well done with a cool, thirst-quenching cup of praise.

“When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.”

Wayne Dyer
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Donor Won’t Believe This

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Joe heard our presentation on the power of planned giving. At first, he couldn’t believe it.

Is it really possible? How long have I been able to do this? How come I haven’t heard about this before? all flashed through his mind.

He took action and added three planned giving techniques: a charitable income trust, an IRA beneficiary designation and a bequest… at the age of 81. You have to give him credit.

As a result, he avoided capital gains taxes on the sale of a significant stock holding, created a huge income tax deduction, and increased his income by over 24 percent. Very attractive to an eighty-one year old – having an income he couldn’t outlive.

He said it helped him sleep better at night. Planned giving relieved his biggest concern about running out of income.

By the way, he also doubled his annual gift to the nonprofit (his favorite) that introduced him to the concept.

Two years later, he died unexpectedly of a stroke.

Three nonprofits received legacy gifts. His favorite nonprofit received by far the largest gift. Today, a medical clinic bearing his name carries on his passion by providing free preventive, primary, and urgent health care to the homeless and uninsured.

Hard to believe… huh?

Do you have a donor that has a passion for your mission… and yet doesn’t believe in the power of planned giving?

Give them a call and tell them a Joe story… help them believe… and experience it for themselves. 

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”                       

Dr. Suess, from The Lorax
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Give This Blessing to Your Donors

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Giving returns a bigger benefit to the giver than the receiver. It expands our hearts… our capacity to love and be loved.

Givers always receive the greater blessing. Think about that. From the physical to the spiritual, the benefits are amazing.

It transforms the giver… their family, their business and their community. The receiver is blessed as well, receiving gifts of donor’s money and time… more importantly, their heart and spirit and support of you, the organization and the mission.

You will never wonder who benefits the most: the giver always does!

We should never apologize (even to ourselves) that we are essential in making giving happen.

So, who can YOU bless today… by creatively, passionately and whole-heartedly introducing them – or reminding them – of the power and pleasure of planned giving.


In everything I did, I showed you that by this kind of hard work we must help the weak, remembering the words the Lord Jesus himself said: ‘It is more blessed to give than to receive.

Book of Acts 20:35
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Best Time to Plant a Tree

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The Chinese ask and answer a series of questions to illustrate this point. It goes something like this:

“When’s the best time to plant a tree?”

“Twenty years ago.”

“When’s the second best time?”

“Today!”

When’s the best time to start giving back… start giving more… more time, money, energy and influence?

Twenty years ago.

Second best time: Today!-

Quote

“The journey of a thousand miles begins with one step.”

Lao Tzu
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Miracle Cure

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In 1885, Commodore Vanderbilt’s grandson William, an heir to $60 million in 1885, declared, “Inherited wealth… is as certain death to ambition as cocaine is to morality.”

Today, the Vanderbilt’s once great fortune is just about depleted. The money, designed to be a blessing, became a curse instead.

How do you avoid the potential dangers of inherited wealth?

Giving back can equip inheritors of wealth with the skills to keep wealth a blessing! Philanthropy can unify a family around shared ideals and values, helping the members to maintain a grounded identity apart from their inherited money.

Giving back is the perfect inoculation against what’s been called “affluenza.”

Pass on your wealth… and this miracle cure along with it.

“If you haven’t got any charity in your heart, you have the worst kind of heart trouble.”

Bob Hope
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Circle of Influence

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Donors have spent a lifetime developing professional relationships to enhance the success of their business or career.

It’s their “circle of influence.”

Now, in retirement, that network has only occasional value.

Ask them, “What if you could bless a local nonprofit and bless your circle of influence as well?”

A portion of The Donor Motivation Program™ shows nonprofits how to help their best donors become “champions” and provides donors with a simple, step-by-step method to introduce their circle of influence to the transforming power of giving back.

Then ask, “How would you like to become a champion of our organization without having to write another check?”

Then… watch their eyes light up!

“There is not a man of us who does not at times need a helping hand to be stretched out to him, and then shame upon him who will not stretch out the helping hand to his brother.”

Theodore Roosevelt
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Generations of Philanthropy

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Their jeans have always told the story of hard work and good value.

In 1866, Levi Strauss, a German-Jewish immigrant, built his first store and the foundation of five generations of private philanthropy, which would include numerous family foundations and the company-controlled Levi Strauss Foundation.

Fourth-generation Walter Haas, Jr., serving on the board of his parent’s private foundation, reflected, “It’s in the way we were brought up… I saw what my parents were doing. I guess we tried to emulate them.” Haas would later start his own foundation.

Philanthropy can link us back to former generations and the values that helped create the wealth.

You can be an example to everyone watching – your family, your friends, and business colleagues.

Help your donors pass on a heritage of giving back!

They’ll thank you for it!

“Be charitable and indulge to everyone, but thyself.”

Joseph Joubert
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Involuntary…

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Webster’s Dictionary defines a philanthropist as “a benevolent supporter of human beings and human welfare.”

When I grew up and heard that big word, guess who I thought about?

Andrew Carnegie. Henry Ford. The Kennedys. The mega-wealthy.

Who’s this, “Someone who surrenders up to one-half of their family’s wealth or one-fifth of their capital gains to support the general welfare of our country?”

The answer: a taxpayer.

In my vernacular, a taxpayer is an involuntary philanthropist.

Our tax code makes us all philanthropists… and tax is the ultimate loss of control. Don’t get me wrong; I’m wholeheartedly for paying my fair share of taxes.

That said… to avoid taking advantage of tax incentives that have been available for decades is… well… ludicrous.

The estate tax and the capital gains tax are both voluntary.

Your donors have the choice to opt out of both of them… and control where that money goes through a more joyful process: Voluntary Philanthropy.

Are you letting them know about all of their choices?

“If there be any truer measure of a man than by what he does, it must be by what he gives”

Robert South
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